Last Modified: May 12, 2016

NatureGuides (“We”) are committed to protecting and respecting your privacy.

This policy (together with our terms of use) and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting natureguides.com or downloading any of our apps you are accepting and consenting to the practices described in this policy. 

For the purpose of the Data Protection Act 1998 (the Act), the data controller is NatureGuides Limited whose registered office is at 20, Paradise Square, Sheffield, S1 1UA. 

Information we may collect from you.

We may collect and process the following data about you:

Information you give us. You may give us information about you by filling in forms on our site www.natureguides.com (our site) or in our applications (apps) or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to access certain pages on our site, search for a product or use our applications from time to time, place an order on or via our site (to the extent applicable), participate in discussion boards or other social media functions on our site or app (to the extent applicable), enter a competition, promotion or survey and when you report a problem with our site or any of our apps. The information you give us may include your name, address, email address and phone number, financial and credit card.

Information we collect about you. 

With regard to each of your visits to our site, or use of one of our apps (including on third-party sites or platforms, or when you link your profile on a third-party site or platform with your app registration account), we may automatically collect the following information: technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, device ID number, geolocational information, browser plug-in types and versions, operating system and platform; information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Information we receive from other sources. 

We may receive information about you if you use any of the other websites we operate or the other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this site. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers) and may receive information about you from them.

Uses made of the information.

We use information held about you in the following ways:

Information you give to us. 

We will use this information: to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us; to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about; to provide you, or permit our app partners such as HarperCollins to provide you, with information about goods or services we feel may interest you. If you are a then-existing customer of NatureGuides websites or apps, NatureGuides will only contact you by electronic means (email or SMS) with information about goods and services similar to those which were the subject of a previous sale to you. If you do not have an existing relationship with NatureGuides, we will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please confirm / tick the relevant box situated on the form on which we collect your data (the registration form); to notify you about changes to our service; and to ensure that content from our site and apps is presented in the most effective manner for you and for your computer. 

Information we collect about you.

We will use this information: to administer our site and apps, and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes; to improve our site and apps to ensure that content is presented in the most effective manner for you and for your computer; to allow you to participate in interactive features of our site and apps, when you choose to do so; as part of our efforts to keep our site and apps safe and secure; to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you; and to make suggestions and recommendations to you and other users of our site and apps about goods or services that may interest you or them.

Information we receive from other sources.

We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above including providing to third party licensors (depending on the types of information we receive).
Disclosure of your information

We may share your personal information with any member of our group, which means any subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

Business partners, suppliers and sub-contractors for the performance of any contract we enter into with you. Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in postcode SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience. Analytics and search engine providers that assist us in the improvement and optimisation of our site and apps. 

We may disclose your personal information to third parties: In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the seller or buyer of such business or assets. If NatureGuides Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets. If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of NatureGuides Limited, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection.

Where we store your personal data.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site and apps; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at contact@natureguides.com.

Our site may, from time to time, contain links to and from the websites of our partners and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to contact@natureguides.com.